In celebration of the 35th anniversary of G-SHOCK, Casio has announced the collaboration of its G-SHOCK brand of shock-resistant watches with the virtual act, Gorillaz.

The partnership brings together two innovative culture-makers to offer a series of videos in which Gorillaz help G-SHOCK creator Kikuo Ibe realise his lifelong dream.

Gorillaz has topped charts around the world and toured the globe from San Diego to Syria, picking up hundreds of millions of streams and record sales along the way, achieving success in entirely ground-breaking ways. For the latest news about the GORILLAZ x G-SHOCK collaboration visit: